conscious style: H&M

As soon as I saw this dress in the H&M, I knew it was the perfect dress to rock at the Kentucky Derby. But at the time, I had to idea of its ulterior motives. It was a unconscious conscious decision. What's that you say... confused?

Let me explain. 

I try my best to soften my footprint on the Earth: recycle, reuse, thrift, swap, purchase organic/sustainable products, avoid plastic grocery bags, and drive only when necessary... but this is no easy task, and I fail daily. So imagine my surprise, when I fall in love with a dress, bring it home, then realize that it is made with environmentally friendly conscious actions... go you dress!

In fact, H&M has a whole line dedicated to using "conscious actions" and an emphasis on manufacturing with environmentally friendly materials... icing on the cake for their trendy and affordable styles! Everyone else, take note!

P.S. who knew that is what the H and M in H&M stood for!?

Check out these amazing items from the H&M conscious collection... that lace, and ruffles, and detail work... friendly to the environment and me!

{ Ruffled Blazer // Strapless Dress // Pink Sundress // Ruffled Maxi Dress // Floral Croptop // Mint Lace Tank // Lace "Derby" Dress // Crochet Shorts // Lace Overlay Pencil Skirt // Patterned Shorts}

All of the items I featured here are very reasonable priced (I usually expect to pay more for organic sustainable items) - the exception being the middle ruffled dress. At $300, it certainly is a splurge, but I sure do wish I was getting married cause I would be all over that dress for picture sessions/engagement parties/reception dancing... engaged friends, get on it!


What piece from the collection is your favorite?
Any other designers that have caught your eye for their Earth friendly practices?
xx

Jessica